《跨境电商英语》课程是一门研究跨境电商业务过程中所使用的专业术语和表达法的课程，具有实践性、综合性很强的特征。通过课程的学习，能帮助学生初步掌握跨境电商基础岗位的基本英语专业术语、表达法和基本沟通技能；了解相关的跨境电商平台操作的规范；掌握跨境电商平台产品及店铺描述、营销推广、售前、售中、售后服务所需的专业术语和表达法，了解跨境电商服务沟通的方式，并能独立开展跨境电商服务沟通。
Unit 1 Introduction to Cross-border E-commerce Websites
1.1 Brief introduction to Cross-border E-commerce
1.2 Amazon
1.3 eBay
1.4 AliExpress
1.5 DHgate
1.6 Wish
Unit 2 Product and Store Description
2.1 Title Description
2.2 Item Specifics
2.3 Product Description
2.4 Logistics Description
2.5 Payment Description
2.6 After-sale Service Description
2.7 Shop Introduction
Unit 3 Net-shop Marketing
3.1 Promotions Activities
3.2 Logo and Banner Design
3.3 EDM
3.4 SNS Marketing
3.5 Video Marketing
Unit 4 Pre-sale Communication
4.1 Product Information Inquiry
4.2 Price Inquiry
4.3 Bargaining
Unit 5 On-sale Communication
5.1 Placing an Order
5.2 Making Payment
5.3 Urging the Payment
5.4 Managing Shipments
5.5 Package Tracking
5.6 Recommending the Related Products
5.7 Special Cases Communication
Unit 6 After-sale Communication
6.1 Inviting Feedback
6.2 Settling Complaints
6.3 Customer Maintenance
6.4 Promotion and Advertisement
